Northland Connection Launches Upgraded Web Platform

In February 2020, Northland Connection upgraded its website. We continued our partnership with Atlas Integrated, which developed our current platform in 2016, to make a series of upgrades.

The upgraded streamlines and simplifies its layout, consolidating pages and delivering information in more straightforward ways. The fresh website delivers the same information with greater ease of use and homes in on the information we know our users most value.

At the center of the upgrade are Atlas’ three new tools for:

Business IQ: An enhanced version of the familiar Northland Connection property database

Workforce IQ: Improved demographic and labor force data

Talent Pipeline: Provides an overview of degrees awarded by higher education institutions in the region, with up-to-date annual statistics that previously required intensive data collection

The new site auto-generates 46 demographic and economic reports with the latest available data, eliminating a need for static PDFs that required regular updates by staff. Its new WordPress platform also enhances usability and will help streamline our management of the site and its vast array of information.

Northland Connection thanks Great River Energy and the Northland Foundation for their generous support for this upgrade, in addition to the ongoing support of our regular funding partners. If you would like a demonstration of the new website and its capabilities, contact Karl Schuettler at or 218-481-3899.