NorthByChoice is, an all-in-one resource for individuals seeking to live and work in northeast Minnesota or northwest Wisconsin, launched this past month. Dedicated to helping residents and soon-to-be-residents plug into the Northland and network, the #NorthByChoice brand has been years in the making under NORTHFORCE (NF), the region’s online talent portal powered by Northspan. Duluth Mayor Emily Larson said “We are thrilled about the initiative. This much-needed platform conveys to a virtual audience what the Northland and Duluth is all about. With the impacts of COVID-19, the website provides a welcoming online experience that’s essential for anyone looking to ‘do north’ — whether you’re halfway across the country and looking to trade your office cubicle for a view of Lake Superior, or a longtime resident searching for new ways to network within your neighborhood.”

View the full press release HERE and be sure to visit